It’s a message of Love & Freedom. More than ever this year we were drawn to design a brightly colored collection with swirling psychedelic flowers and rainbow colored beads. The « Flower Power » Campaign is a reflection of the hippie phenomenon. Flower Power was encouraging people to think outside of the box and act different. More than a movement, more than bikinis, it’s a lifestyle. Since day 1, our free spirits and beliefs has led us to create patterns and cuts that aren’t traditional. Since the beginning, Bikini has represented freedom, fun, and a sense of liberation !